Working closely with the brand and photographer I art directed and styled photoshoots to use in designs on E-commerce platform. It was essential to maintain brand equity and replicate their look and feel on the Amazon platform with a beautiful image stack design, where the goals are to make the product tangible, highlight the brands POD or ‘Big Idea’ and create an identity and aspirational future around the product that appeals to their target market. I then managed the content creation and replication of that design for every product.
March 1, 1993