chelsea howells

The City Library Brand

Above are digital previews of both the style guide, and 2018 annual report. Click through individual pages, or view fullscreen. I managed the Salt Lake City Public Library’s brand identity system, and designed their style guide, annual report, and sub brands like H.U.M. (Hear Utah Music), The Plot, a community garden, and over 100 display theme posters. The style guide served as a master template for all brand values and representative visuals. Logo rules, Elaborate color system, illustration and photography styles are all included. This guide served to unify the look and feel of the brand at all eight locations, and to maintain a cohesive representation at all patron touch-points.

Date: