As SUU’s Creative Director I spearheaded the design efforts for the 2020 website refresh. I consulted with outside marketing firm Golin to work through research into page structure as well as our internal web team, and and MC marketing team to come up with the UX style guide. With that kit of components, I designed 20+ page modules that could be used to build pages. The design needed to be clean, professional, and be intuitive and exciting to use, but also simple to update. It needed to appeal to multiple audiences including prospective students, their parents and working professionals including members of legislature who help fund the university.
September 10, 2021