chelsea howells
T – +435-899-9017
E – chelseahowellsdesign
I art directed, produced, and styled over 20 major photo and video shoots for Southern Utah University as part of my role as Creative Director. The art direction for each was to follow the photography style outlined in the style guide, to maintain our brand identity, and distinguish and differentiate the photos from other universities. Some key elements of that photography style are: depth of field, showing or replicating nature, and having a pop of SUU red. These assets were used in marketing campaigns, and for general brand use, and were available to the SUU campus system via Lucidpress to help ensure high quality, on brand materials could be made by anyone within the organization. Photographer: Asher Swan, Videographer: Troy Edler.
September 2, 2006
