Working closely with the brand and photographer I art directed and styled photoshoots to use in designs on E-commerce platform. We shot every nailer in 3 angles, with a model, on location, and also product silos. It was essential to maintain brand equity and replicate their look and feel on the Amazon platform with an informational image stack design, where the goals are to make the product tangible, highlight the brands POD or ‘Big Idea’ and create an identity and aspirational future around the product that appeals to their target market. I then managed the content creation and replication of that design for their entire product set.