Working closely with the brand and photographer I art directed and styled photoshoots to use in designs on E-commerce platforms. We shot lifestyle flat lays for 5 products representing benefit categories, and 1 bestsellers composition that we turned into a simple stop motion to display the way the product works. These assets were used on the brand’s amazon store, and needed to coordinate with the image stack design, where the goals are to make the product tangible, highlight the brands POD or ‘Big Idea’ and create an identity and aspirational future around the product that appeals to their target market. I also designed, and then managed the content creation and replication of the image stack design for their entire product set.