This beautiful, bespoke identity was a new restaurant on The University of Arizona, Tucson campus in 2023. Design included naming, versatile logo, typography, color story, graphic styles and photography collages for menus and environmental graphics. Partnering with the agriculture department to create beer and wine brewed on site, the vibe was upscale, refined and uniquely Tucson—rather than a sports bar. The Saguaro, red rocks, botanical brew ingredients, and hidden layers juxtaposed with surprising local flavors were core to the aesthetic.